Open-Book Philosophy Quiz Essay - 631 Words

Associate Level Material Open-Book Philosophy Quiz After reading this week’s required readings, take this open-book philosophy quiz. Answer the following questions in paragraph form. This is a short-answer worksheet, not an essay composition. 1. What is philosophy? Include a brief description of the different branches of philosophy Philosophy is the pursuit of knowledge or wisdom generally topic specific. Philosophers aim to answer three main questions which have become the three primary branches of technology. Metaphysics seeks to answer questions relating to being or existence. Epistemology seeks to answer questions relating to knowledge (criteria, sources, limits, ect.). The third branch of philosophy seeks to answer†¦show more content†¦4. Identify and define at least two fallacies. Give an example from your personal experience (what you have heard, read, or said) for each fallacy. One fallacy that we all have seen used frequently in recent months is the Argumentum ad hominem (argument against the person) This is a fallacy where you use characteristics or events that a person was involved in and use those to discredit their beliefs or statements. During the 2012 elections this tactic was used heavily during the debates and promo spots for both parties. A second favored fallacy is the False dilemma Fallacy. According to the text this is where you offer two choices (usually only one favorable) when more exist to prove that the favorable option is the best or only valid option. I use this fallacy often with my children. At desert time I give them the option of a desert or no desert. Sometimes they do not like the desert choice I have made in which their choice becomes what I offered or nothing. Now technically there are several other desert options that I would give the. I use this as a reinforcement technique to foster thankfulness and obedience. 5. Why do we attempt to avoid fallacies? We attempt to avoid fallacies because they negate truth and leave us open to criticism on our beliefs. The use of fallacies can also create a stigma around the facts weShow MoreRelatedMy Personal Philosophy Of Education1335 Words   |  6 Pages I tested into a progressivism teaching style in the â€Å"Finding Your Philosophy of Education Quiz.† While I enjoyed learning about the different philosophies and psychological influences of teaching, I prefer constructivism, social reconstruction, and progressivism due to their student-centered learning, hands-on or project based learning style, while making efforts to improve the world around them. I will be discussing why I chose progressivism, social reconstruction, and constructivism as my preferencesRead MoreDesigning a Training Company Essay1566 Words   |  7 Pagesperiod of time and should not consist of only one method of training. 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Criminal Justice Ethics and Integrity - 676 Words

Ethics and integrity are important to a police chief or county sheriff in a number of ways. First, ethics and integrity assist a police chief or a county sheriff to recruit the best officers who can work in their departments. It is only through application of the principles of ethics and integrity that a police chief or a county sheriff can identify these qualities in the potential applicants, and use them in the recruitment process. Second, ethics and integrity are important to a police chief or a county sheriff because these qualities help them to set the professional standards under which the recruited officers should work. Being the highest ranking officers in the department, a police chief or a county sheriff has all the responsibilities to define working standards for all other officers serving in their departments. According to DeShon (2000), subordinate officers can only demonstrate ethics and integrity in their profession if their seniors have ethics and integrity. Third, ethics and integrity are important to a police chief or a county sheriff because their moves are monitored by members of the community who pay much attention to ethics and integrity. Through demonstration of ethics and integrity, a police chief or a county sheriff gains much respect from members of the community. The degree of respect will define the ease with which these officers get their job done while dealing community members (DeShon, 2000). How ethics, morality, and law are different,Show MoreRelatedEthics And Law Enforcement Law995 Words   |  4 PagesEthics are an important aspects of criminal law and procedure, by providing integrity and morals to law enforcement and law are ways to reduce crime. Certain behaviors reflect characteristics of morality for law enfacement as well as law makers. â€Å"Morals, ethics, and other values also inform how most people behave and interact with each other. 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Optical Distortion, Inc free essay sample

Optical Distortion Inc. is a single product company that produces contact lenses for chickens. ODI believes that the use of contact lenses for chickens is a superior solution for poultry farms relative to the current alternative manners that farmers use to prevent cannibalism among their chickens – something that is the cause of mortality rates of up to 25% on some farms. Given the fact that these lenses can cut mortality rates down to as low as 4. 5% (compared to the current common alternative of debeaking chickens, which brings mortality rates down to 9%), there is the belief that these contact lenses can have a drastic impact on the market and prove to be very successful for ODI. Also, with over $363 million chickens in the US, the market size to promote this product to is rather substantial. Considering the limited resources available to ODI and the desire to make an impact in the market prior to other firms joining them in 2-3 years’ time when they would be in a position to market a comparable product, aiming for the right market segments and entering with the right price are paramount to success. By focusing the marketing attempts on large farms (of 100,000 chickens or more) in California, and selling a box of lenses for $37. 50 each, then the company would be in a prime position for success. Situational Analysis: Issues that farmers are currently facing include life expectancy of chickens, their average egg yield, and their food consumption. All these factors are marred by a chicken’s naturally aggressive nature in their familial hierarchies. Of greatest concern however, is that fact that chickens have cannibalistic tendencies, resulting in up to 25% mortality rates. In order to avoid literal ‘henpecking’, farmers are having the chickens’ beaks cut off. For many weeks, these chickens deliver a sparse yield of eggs, gradually coming back up to what would almost be their full potential. Cutting their beaks though not only traumatizes the chickens, but also alters the way chickens naturally consume food, making it more difficult to eat their grain. Thus, farmers are required to overstock the chicken feed, ultimately leading to food being wasted (as a cost to the farmer). Taking all of this into consideration, it is clear that the desire for farms to have a means of reducing these problems is very high. Product Characteristics With chickens being social birds, they follow a social structure; a literal pecking order. The dominant birds peck the submissive ones and the pecking goes on increasing to the point of cannibalism. While the method of debeaking has proven effective, as mentioned, there are side effects. The ODI lens on the other hand does not have these side effects. The lens reduces the vision of the chicken to roughly 12 inches, forcing the chickens to constantly have their beaks down to search for food or their pathway to wander, in turn making it very difficult to differentiate between the submissive chickens from the dominant ones. This is essentially the reason for mortality rates being reduced to as little as 4.  5%. Of key concern to farms would be value proposition of this new product and process. Of great importance is the fact that the rate at which chickens have lenses inserted is roughly the same as the rate at which chicken can be debeaked (225 per hour vs. 220), in turn ensuring that the cost of this process is equal to that of the debeaking process. Additionally, these lenses would not cause any trauma and they would cater to the problem at hand without any significant side-effects. Beyond this, analysis showed that nearly 156 pounds of feed could be saved per day. This would lead to considerable annual saving since the feed itself is valued at $158 per ton. Financial Analysis: By looking at the average cost of $0. 50 to produce a dozen eggs (based on 22 dozen eggs per hen per year), we can see that on an annual basis, $252. 5mil is spent per year on producing eggs in California. Profits in turn are $0. 03 per dozen, meaning profits of $15. 15 million per year. Other things being equal, by reducing mortality rates from 9% to 4. 5%. Other things being equal, this, as a result of the extra eggs that could be laid and sold,  would raise profits by approximately $750,000 per annum. Add to this the food savings of roughly $4. 25mil per year (adjusted for the extra birds that would not be killed through cannibalization), means a savings per year of $5mil. Looking at this on a per chicken basis, this means increase profits $0. 22 per chicken. As such, ODI should look to selling the lenses at $37. 50 per box ($0. 15 per pair of lenses), allowing them to take much of the savings of the product from the farmer whilst still allowing an overall profit increase of $0. 07 cents per chicken for the farmer. Looking at how this would be taken to market, ODI ought to consider how to attract farmers, this should be done in a way that farmers perceive this as a â€Å"safe† investment. Marketing should be around the following factors: 1) Improvements over debeaking in lowered mortality rates, 2) Improvements over debeaking in lowered billing, 3) For the first month of introduction, free trial (labor and lenses) for first 1,000 chickens to demonstrate the effects (if the farm has a flock of more than 100,000). The third point would show ODI’s confidence in the product and since the effects are quick, the farmers would be interested. The only condition would be that the 1,000 chickens should be separate from other chickens to demonstrate lowered mortality. The initial costs would be $196,000. Since ODI is confident of the product, they should expect every time they give a free trial of 1,000 pairs, they would convert them to a customer. If we assume only 1% trials during the first month, the initial free applications would only cost ODI roughly $400 for all of the lenses and roughly $10 per 1000 chickens inserted with lenses. If we consider then what this means in terms of company profits, at a selling price of $37. 50 per box, this means a mark-up of $37. 08 per box. Selling 480,000 boxes per year would bring in $18mil per year in revenues. With headquarter costs of $1. 2mil and $1. 2mil in annual marketing costs, making potential profits as high as $16. 6mil per year. Recommendation: The key to the recommended marketing Strategy is to choose one particular state and one market segment (segmenting the market by farm size). With this in mind, ODI would be best suited to targeting, in the short run, only farms with a flock size of 100,000 chickens or more, in California. Since the company has limited resources to invest in their marketing campaign to begin with, it important to market the product to the segment that is likely to yield the largest and most instant results and do so with a minimum level of cost. By targeting the larger farms, every farm penetration has the potential for sales of 100,000 or more, depending on the size of the farm. Not only are there larger potential returns for any given farm, this allows for less total marketing needed, with time and effort saved by having fewer farms to approach (relative to targeting smaller firms whereby the number of farms to target is greater). This would allow the company to have only 1 sales representative and one technical expert, given the fact that there are only 87 such farms in our target state of California (looking to loosely bend Olsen’s initial desire to have any sales person have a maximum of 80 farms). This would also allow the use of only 1 office rather than being spread across the country that would require multiple offices (and in turn, more Regional Managers, Admin Staff, Shipping Clerks and rent). In addition to this, the share of chickens from farms that have 100,000 or more chickens farms has been increasing at an average rate of 38% per annum and is thus the segment that long term the firm would wish to ensure they are part of. As for why California, the farms there (with a flock size of 100,000 or more) have more number of chickens compared to any other region (22,952,283 in total – an average of 264,000 chickens for each farm) and thus is the state with the biggest market. Whilst this is a very high margin return investment, the downside is that is requires a high level of start-up capital and a bi marketing push. Given the current size of the firm, there would need to be quick expansion, which sometimes is not only difficult but can mean bringing in the wrong people, who may not share the same vision as the likes of Garrison and Olson but may simply not be good enough to market such a product. Indeed, with competitors able to join within the next 2-3 years, time truly is of the essence as failure to launch and be successful within the first year may mean never creating a market dominant position. Couple this with the fact that farmers may be reluctant to change their ways, or may need a long time to, there the main dangers of not hitting the required targets quick enough that would be needed to recover the initial investment. Should they be successful however, the potential for profits are enormous.

Why Gsm Tech Is More Preferred Than Cdma Tech in Yemen Essay Example

Why Gsm Tech Is More Preferred Than Cdma Tech in Yemen Essay Research Proposal Why GSM Tech is more preferred than CDMA Tech in Yemen Prepared by: Khaled Al-Gahuri Prepared for: Dr. Murad Al-Nashmy Acknowledgement I am honored to prepare this research paper which titled â€Å"Why GSM Tech is more preferred than CDMA Tech in Yemen†. And I would like to pay my special thanks to Dr. Murad Abstract The cellular industry is in Yemen dominated by two technologies Global System for Mobile Communication (GSM) and Code Division Multiple Access (CDMA). This paper will provide an overview of the two different technologies and will focus on why people in Yemen preferred to use the GSM technology rather than CDM technology A even though CDMA technology introduced after GSM with a more privileges. 1 Table of Content ? ? Acknowledgement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 ? Chapter 1: Introduction ? ? ? ? ? Background †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Significance of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Scope of study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 ? Chapter 2: Literature Review ? ? ? ? ? Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Consumer Choice†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Perceived Service Quality†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Choice of Handset†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Hypothesis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 ? Chapter 3: Methodology ? ? ? ? ? ? ? ? Research Deign †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Framework†¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Population An d Sampling†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Data Collection†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Data Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Time Schedule†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦15 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 2 Chapter 1 Background Introduction The mobile industry in Yemen is divided between the two technologies GSM and CDMA. While the earlier service providers had adopted the GSM technology, the new players have been using CDMA technology has notched up a significant share of the Yemen market. We will write a custom essay sample on Why Gsm Tech Is More Preferred Than Cdma Tech in Yemen specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Why Gsm Tech Is More Preferred Than Cdma Tech in Yemen specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Why Gsm Tech Is More Preferred Than Cdma Tech in Yemen specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The number of subscriber’s mobile industry has increased significantly since 2001. The first company lunched in Yemen introduced the GSM technology which was the only choose for Yemenis people to grant, but in 2005 other company has been lunched by the government introduced the CDMA technology which provide a better services for the clients with privileges to overcome the GSM technology. After around five years a big number of people have subscribed with CDMA, but GSM was still demonstrated the market with a bigger number of subscribers until nowadays. It is necessary for us to understand the basic differentiation of the two technologies as they may have an impact on the subscribers. GSM stand for Global System for Mobile Communications, one of the leading digital cellular systems. It uses narrow band TDMA, which allows eight simultaneous calls on the same radio frequency. GSM digitizes and compresses data, then sends it down a channel with two other streams of user data, each in its own time slot. It operates at either the 900 MHz or 1800 MHz frequency band. GSM was first introduced in 1991. As of the end of 1997, GSM service was available in more than 100 countries and has become the de facto standard in Europe and Asia. CDMA stand for Code-Division Multiple Access, a digital cellular technology that uses spread-spectrum techniques. Unlike competing systems, such as GSM, that use TDMA, CDMA does not assign a specific frequency to each user. Instead, every channel uses the full available spectrum. Individual conversations are encoded with a pseudo-random digital sequence. CDMA consistently provides better capacity for voice and data communications than other commercial mobile technologies, allowing more subscribers to connect at any given time, and it is the common platform on which 3G technologies are built. 3 Problem Statement The tendency of choosing The GSM technology over the CDMA in Yemen is very obvious. Thus, there is a need to identify the factors that can influence the choice patterns of either GSM technology or CDMA technology as well as why consumers prefer to choose GSM rather than CDMA even though CDMA is has more privileges and uses advanced techniques. Objectives Our main objectives of this study are as following: To identify and analyze the factors that can influence the choice patterns of either GSM technology or CDMA technology. To investigate the relationship between those factors. To find out why GSM is more preferred than CDMA. Significance of the Study This research will help to recognize the factors that lead to the lack of use CDMA technology in Yemen as well as this study can contribute to the body of knowledge by examining the different variables and implement them. Scope of study The scope of this study is basically limited to the consumers o the mobile industry in Yemen. 4 Chapter 2 Introduction Literature Review This chapter will bring a clear idea about the factors that can influence consumer choice such as perceived services quality, choice of handset as well as international roaming and their relationship. In addition some previous researches will be included. Consumer Choice The GSM Association is an international organization founded in 1987, dedicated to providing, developing, and overseeing the worldwide wireless standard of GSM. CDMA was established earlier and thus has a bit more coverage than GSM. However GSM networks continue to make inroads in Yemen. There are camps on both sides that firmly believe either GSM or CDMA architecture is superior to the other, Richard (2009) stated that there is no clear winner in the CDMA and GSM it all depends on your needs. There are many factors that could influence on consumer choice patterns, different factors have different influence on consumer, and these factors should be taken into consideration in order to formulate consumer choice patterns. Mobile sector must focus on customer satisfaction as serious marketing strategies (Lim, and Widdows, 2006). Nadine (2001) examined that attitude of the respondents using cell phones was not influenced by either education or occupation and income. Haque (2007) suggested that coverage, service quality, data transfer speed, and choice of handset play a main role during the time to choose either GSM or CDMA technology. Chris (2006) noted that in recent years the telecommunications market has witnessed major developments, with rapid expansion in access to telecommunications networks and a surge in the number of available services and applications. While many factors have contributed to the transformation of the telecommunications industry, competition has played a key role in driving telecom industry to develop new techniques, to innovate and to offer new services. 5 With the advent of cellular phones doing double and triple duty as streaming video devices, podcast receivers and email devices, Simon (2007) Stated that speed in data transfer is important to those who use the phone for more than making calls. Other thing advertisement can take a place when choosing technology Kalpana (2006) found that advertisement play a dominant role in influencing the customers. Perceived Service Quality Perceived service quality defined as a global judgment or attitude relating to the superiority of the service and it’s the rank to which the technology provides key customer requirement and how reliable those requirement are delivered(NQRC,2001). Basically consumers are adapted to the services that either GSM or CDMA could provide Kumar (2005), in his study analyzed that, services plays a major role in the telecom industry are the most active and attractive. In addition the quality of service is a driving of choice Seth et al (2006), in his study analyzed that there is relative importance of service quality attributes and showed that responsiveness is the most importance dimension followed by reliability, customer perceived network quality, assurance, convenience. The development of a reliable and valid instrument for assessing customer perceived service quality for cellular mobile services. (Backlund and Holmqvist, 2006) pointed that customer choice is achieved through good qualitative and quantitative services. Customer choice normally can indicate to customer response to the state of satisfaction and customer opinion of satisfied condition (Oliver, 2003). Palkar (2004) proposed that perceived services is an important factor that has greater influence on costumer choice. (Serkan 2005) determined that the balance of power between service quality and customer satisfaction with an emphasis on these two constructs is the concept that is different from the view of customer. Zeithaml and Bitner, 2002, indicated that both service quality and customer satisfaction have some things in common. Furthermore, Fornell et. al. ,(1998) reported that satisfaction is a consequence of service quality. 6 Choice of handset Liu (2002) found that the choice of a cellular phone is characterized by two attitudes: attitude towards the mobile phone brand on one hand and attitude towards the network on the other. Samuvel (2002) observed that most of the respondents consider coverage area, quality of services are an important factors for selecting the either GSM or CDMA while majority of the respondents are considered that choice if handset is the most important factor. Kalus stated that If you travel a lot to foreign countries, then GSM phone is better for you. Also santos(2006) indicated that GSM phones work more widely across the world than do CDMA models. International Roaming This is when you connect to an overseas network and calls are routed via that network provider instead of your home provider. Johson(2002) defined roaming as extension of connectivity service in a location that is different from the home location where the service was registered. Roaming ensures that the wireless device is kept connected to the network, without losing the connection. Roaming allows mobile wireless customers to automatically make and receive voice calls, send and receive data, or access other services, including home data services when they are outside of the area covered by their providers network regardless of their location. Forneil(2004) stated that roaming plays a major role in the quality of GSM/CDMA technology, Susan J. Campbell (2007) stated that there are number of different technology trends, but most significant is the rise of mobile roaming. Hypotheses The Hypotheses are developed based on Literature Review mentioned earlier to describe the relationship among these variables that influence on consumer choice. H1: There is positive/significant relationship between perceived services quality and consumer choice. H2: There is positive/significant relationship between international roaming and consumer choice. H3: There is positive/significant relationship between the choice of handset and consumer choice. 7 Chapter 3 Methodology - Source of Data The study undertaken to be mainly based on the primary data and secondary data. The primary data is collected directly from the target respondents through tructured questionnaire and personal interview. The secondary data for the study is collected from different sources such as technical and trade journals, articles, newspapers, magazines, internet, books, reports. RESEARCH DESIGN First and the most important phase in determining method of this research is designing phase. This phase should be given serious attention to make sure that the research can be done without mistakes. Designing includes choosing the best method for collecting, measuring, analyzing data. Quantitative method such as survey method has been used for collection data. Research Framework Perceive service quality Choice of Handset Choice of Technology International Roaming 8 Population and Sampling Research The population of this study is all the consumers who has cellular phone which a huge amount of number, in this case we use Exploratory and Random sampling to analyze data. ? Data Collection The data is collected randomly irrespective of the category of the people in the form of questionnaire and the sample size is 100 respondents. Because it is a pilot study and due to time constraint the sample size is small. ? Data Analysis From the questionnaires we have distributed we got the following results: Q1) which technology do you use? Technology GSM CDMA No. of respondents 78 22 90 80 70 60 50 40 30 20 10 0 GSM CDMA 9 Interpretation: Above data analysis shows that majority of the consumers that is approximately 78% are covered by GSM technology. Based on this result we trying to know why GSM is more preferred. Q2) Overall, how would you rate you both technologies? GSM CDMA EXCELLENT GOOD 40 25 18 22 AVERAGE 13 20 FAIR 10 20 40 35 30 25 20 15 10 5 0 excellent Good Avg Fair GSM CDMA Interpretation: From the graphic it depict that GSM is the most excellent technology. 10 Q3) Rank the following factors which influenced you the most: Roaming QoS Choice of handset 92 8 DATA SPEED 32 68 Range of coverage 41 59 GSM CDMA 67 22 62 38 100 90 80 70 60 50 40 30 20 10 0 roaming Service handset coverage GSM CDMA Interpretation: Above data analysis shows that GSM is being preferred because of its services, the choice of handset and the strength of roaming. Where CDMA is preferred because of its good range of coverage. 11 Q4) Rank the following Service which attracted you the most for tour choice either GSM or CDMA Brand GSM CDMA SMS Pack 60 40 Call rate 45 65 Internet 70 30 Other 67 33 70 60 50 40 GSM 30 20 10 0 SMS call rate Internet other CDMA Interpretation: from chart above it shows that GSM is more preferred from because of its aspects of the services. Where CDMA is preferred because of its call rate. 12 Q5) How satisfied are you with your choice of GSM/CDMA technology? Brand GSM CDMA Very satisfied 35 20 satisfied 60 30 Neutral 0 15 issatisfied 0 0 60 50 40 30 20 10 0 very satisfied satisfied Neutral dissatisfied GSM CDMA Interpretation: Above data analysis shows that the satisfaction rate of technology is leaded by GSM as not a single user of service is neutral or dissatisfy. In other hand CDMA seems to be good satisfied with zero dissatisfies but there are around 15 respondents who are neutral. 13 Conclusion As per my analysis I noti ced that the main factors that makes GSM technology more preferred are the mobile choice of handset and the quality of service regardless the range of coverage and the price rate. Other thing I noticed that are the mobile choice of handset and the value of service has a strong relationship Conclusion of the topic is that maturity of customers is using GSM technology because of its good network roaming availability and quality of services and the wide choice of handset. Mostly customers have considered GSM is one of the best services provided in Yemen because other factors and efficient services. ? Time Schedule 15th February, 2012 Data Collection Problem Statement Objectives Literature Review Methodology Whole report 30th February , 2012 13th March, 20th March, 2012 2012 1 April, 2012 ? ? ? ? 14 ? References 1. Jallet, Frederic, intelecommunications†,(http://www. emeraldinsight. com/Insight/viewContentItem. do; jsessionid=236E2B6B45CF101465D540FD4401AEB9? 2. Debnath, Roma Mitra, â€Å"Benchmarking telecommunication service in India†, 2008(http://www. emeraldinsight. com/Insight/viewContentItem. do;jsessionid=236E2 B6B45CF101465D540FD4401AEB 3 Rob ins, Fread, â€Å"The marketing of 3G†, vol 21, no 6, 2008 http://www. emeraldinsight. com/Insight/viewContentItem. do;jsessionid=236E2B6B45 CF101465D540FD4401AEB9? 4. Kalwani, Banumathy, â€Å"Consumer’s Attitude towards Cell phone Services†, 2006 . Fernandez, Fronnie, Understanding Dynamics in an Evolving 2007(http://www. emeraldinsight. com/Insight/viewContentItem. do;jsessionid=208652 7F0757A565F9A6CBAC8800F658? 6. Seth et, Etal, â€Å"Managing the Customer Perceived Service Quality for Cellular MobileTelephone: an Empirical Investigation†, 2008(http://www. emeraldinsight. com/Insight/viewContentItem. do;jsessionid=208652 7F0757A565F9A6CBAC8800F658? 7. Tecor, Jha, Understanding Mobile Phone Usage Pattern among CollegeGoers†,2008(http://www. emeraldinsight. com/Insight/viewContentItem. do;jsessionid= 2086527F0757A565F9A6CBAC8800F658? 15 Why Gsm Tech Is More Preferred Than Cdma Tech in Yemen Essay Example Why Gsm Tech Is More Preferred Than Cdma Tech in Yemen Essay Research Proposal Why GSM Tech is more preferred than CDMA Tech in Yemen Prepared by: Khaled Al-Gahuri Prepared for: Dr. Murad Al-Nashmy Acknowledgement I am honored to prepare this research paper which titled â€Å"Why GSM Tech is more preferred than CDMA Tech in Yemen†. And I would like to pay my special thanks to Dr. Murad Abstract The cellular industry is in Yemen dominated by two technologies Global System for Mobile Communication (GSM) and Code Division Multiple Access (CDMA). The number of subscriber’s mobile industry has increased significantly since 2001. The first company lunched in Yemen introduced the GSM technology which was the only choose for Yemenis people to grant, but in 2005 other company has been lunched by the government introduced the CDMA technology which provide a better services for the clients with privileges to overcome the GSM technology. After around five years a big number of people have subscribed with CDMA, but GSM was still demonstrated the market with a bigger number of subscribers until nowadays. It is necessary for us to understand the basic differentiation of the two technologies as they may have an impact on the subscribers. GSM stand for Global System for Mobile Communications, one of the leading digital cellular systems. It uses narrow band TDMA, which allows eight simultaneous calls on the same radio frequency. GSM digitizes and compresses data, then sends it down a channel with two other streams of user data, each in its own time slot. It operates at either the 900 MHz or 1800 MHz frequency band. We will write a custom essay sample on Why Gsm Tech Is More Preferred Than Cdma Tech in Yemen specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Why Gsm Tech Is More Preferred Than Cdma Tech in Yemen specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Why Gsm Tech Is More Preferred Than Cdma Tech in Yemen specifically for you FOR ONLY $16.38 $13.9/page Hire Writer GSM was first introduced in 1991. As of the end of 1997, GSM service was available in more than 100 countries and has become the de facto standard in Europe and Asia. CDMA stand for Code-Division Multiple Access, a digital cellular technology that uses spread-spectrum techniques. Unlike competing systems, such as GSM, that use TDMA, CDMA does not assign a specific frequency to each user. Instead, every channel uses the full available spectrum. Individual conversations are encoded with a pseudo-random digital sequence. CDMA consistently provides better capacity for voice and data communications than other commercial mobile technologies, allowing more subscribers to connect at any given time, and it is the common platform on which 3G technologies are built. 3 Problem Statement The tendency of choosing The GSM technology over the CDMA in Yemen is very obvious. Thus, there is a need to identify the factors that can influence the choice patterns of either GSM technology or CDMA technology as well as why consumers prefer to choose GSM rather than CDMA even though CDMA is has more privileges and uses advanced techniques. Objectives Our main objectives of this study are as following: To identify and analyze the factors that can influence the choice patterns of either GSM technology or CDMA technology. To investigate the relationship between those factors. To find out why GSM is more preferred than CDMA. Significance of the Study This research will help to recognize the factors that lead to the lack of use CDMA technology in Yemen as well as this study can contribute to the body of knowledge by examining the different variables and implement them. Scope of study The scope of this study is basically limited to the consumers o the mobile industry in Yemen. 4 Chapter 2 Introduction Literature Review This chapter will bring a clear idea about the factors that can influence consumer choice such as perceived services quality, choice of handset as well as international roaming and their relationship. In addition some previous researches will be included. Consumer Choice The GSM Association is an international organization founded in 1987, dedicated to providing, developing, and overseeing the worldwide wireless standard of GSM. CDMA was established earlier and thus has a bit more coverage than GSM. However GSM networks continue to make inroads in Yemen. There are camps on both sides that firmly believe either GSM or CDMA architecture is superior to the other, Richard (2009) stated that there is no clear winner in the CDMA and GSM it all depends on your needs. There are many factors that could influence on consumer choice patterns, different factors have different influence on consumer, and these factors should be taken into consideration in order to formulate consumer choice patterns. Mobile sector must focus on customer satisfaction as serious marketing strategies (Lim, and Widdows, 2006). Nadine (2001) examined that attitude of the respondents using cell phones was not influenced by either education or occupation and income. Haque (2007) suggested that coverage, service quality, data transfer speed, and choice of handset play a main role during the time to choose either GSM or CDMA technology. Chris (2006) noted that in recent years the telecommunications market has witnessed major developments, with rapid expansion in access to telecommunications networks and a surge in the number of available services and applications. While many factors have contributed to the transformation of the telecommunications industry, competition has played a key role in driving telecom industry to develop new techniques, to innovate and to offer new services. 5 With the advent of cellular phones doing double and triple duty as streaming video devices, podcast receivers and email devices, Simon (2007) Stated that speed in data transfer is important to those who use the phone for more than making calls. Other thing advertisement can take a place when choosing technology Kalpana (2006) found that advertisement play a dominant role in influencing the customers. Perceived Service Quality Perceived service quality defined as a global judgment or attitude relating to the superiority of the service and it’s the rank to which the technology provides key customer requirement and how reliable those requirement are delivered(NQRC,2001). Basically consumers are adapted to the services that either GSM or CDMA could provide Kumar (2005), in his study analyzed that, services plays a major role in the telecom industry are the most active and attractive. In addition the quality of service is a driving of choice Seth et al (2006), in his study analyzed that there is relative importance of service quality attributes and showed that responsiveness is the most importance dimension followed by reliability, customer perceived network quality, assurance, convenience. The development of a reliable and valid instrument for assessing customer perceived service quality for cellular mobile services. (Backlund and Holmqvist, 2006) pointed that customer choice is achieved through good qualitative and quantitative services. Customer choice normally can indicate to customer response to the state of satisfaction and customer opinion of satisfied condition (Oliver, 2003). Palkar (2004) proposed that perceived services is an important factor that has greater influence on costumer choice. (Serkan 2005) determined that the balance of power between service quality and customer satisfaction with an emphasis on these two constructs is the concept that is different from the view of customer. Zeithaml and Bitner, 2002, indicated that both service quality and customer satisfaction have some things in common. Furthermore, Fornell et. al. ,(1998) reported that satisfaction is a consequence of service quality. 6 Choice of handset Liu (2002) found that the choice of a cellular phone is characterized by two attitudes: attitude towards the mobile phone brand on one hand and attitude towards the network on the other. Samuvel (2002) observed that most of the respondents consider coverage area, quality of services are an important factors for selecting the either GSM or CDMA while majority of the respondents are considered that choice if handset is the most important factor. Kalus stated that If you travel a lot to foreign countries, then GSM phone is better for you. Also santos(2006) indicated that GSM phones work more widely across the world than do CDMA models. International Roaming This is when you connect to an overseas network and calls are routed via that network provider instead of your home provider. Johson(2002) defined roaming as extension of connectivity service in a location that is different from the home location where the service was registered. Roaming ensures that the wireless device is kept connected to the network, without losing the connection. Roaming allows mobile wireless customers to automatically make and receive voice calls, send and receive data, or access other services, including home data services when they are outside of the area covered by their providers network regardless of their location. Forneil(2004) stated that roaming plays a major role in the quality of GSM/CDMA technology, Susan J. Campbell (2007) stated that there are number of different technology trends, but most significant is the rise of mobile roaming. Hypotheses The Hypotheses are developed based on Literature Review mentioned earlier to describe the relationship among these variables that influence on consumer choice. H1: There is positive/significant relationship between perceived services quality and consumer choice. H2: There is positive/significant relationship between international roaming and consumer choice. H3: There is positive/significant relationship between the choice of handset and consumer choice. 7 Chapter 3 Methodology - Source of Data The study undertaken to be mainly based on the primary data and secondary data. The primary data is collected directly from the target respondents through tructured questionnaire and personal interview. The secondary data for the study is collected from different sources such as technical and trade journals, articles, newspapers, magazines, internet, books, reports. RESEARCH DESIGN First and the most important phase in determining method of this research is designing phase. This phase should be given serious attention to make sure that the research can be done without mistakes. Designing includes choosing the best method for collecting, measuring, analyzing data. Quantitative method such as survey method has been used for collection data. Research Framework Perceive service quality Choice of Handset Choice of Technology International Roaming 8 Population and Sampling Research The population of this study is all the consumers who has cellular phone which a huge amount of number, in this case we use Exploratory and Random sampling to analyze data. ? Data Collection The data is collected randomly irrespective of the category of the people in the form of questionnaire and the sample size is 100 respondents. Because it is a pilot study and due to time constraint the sample size is small. ? Data Analysis From the questionnaires we have distributed we got the following results: Q1) which technology do you use? Technology GSM CDMA No. of respondents 78 22 90 80 70 60 50 40 30 20 10 0 GSM CDMA 9 Interpretation: Above data analysis shows that majority of the consumers that is approximately 78% are covered by GSM technology. Based on this result we trying to know why GSM is more preferred. Q2) Overall, how would you rate you both technologies? GSM CDMA EXCELLENT GOOD 40 25 18 22 AVERAGE 13 20 FAIR 10 20 40 35 30 25 20 15 10 5 0 excellent Good Avg Fair GSM CDMA Interpretation: From the graphic it depict that GSM is the most excellent technology. 10 Q3) Rank the following factors which influenced you the most: Roaming QoS Choice of handset 92 8 DATA SPEED 32 68 Range of coverage 41 59 GSM CDMA 67 22 62 38 100 90 80 70 60 50 40 30 20 10 0 roaming Service handset coverage GSM CDMA Interpretation: Above data analysis shows that GSM is being preferred because of its services, the choice of handset and the strength of roaming. Where CDMA is preferred because of its good range of coverage. 11 Q4) Rank the following Service which attracted you the most for tour choice either GSM or CDMA Brand GSM CDMA SMS Pack 60 40 Call rate 45 65 Internet 70 30 Other 67 33 70 60 50 40 GSM 30 20 10 0 SMS call rate Internet other CDMA Interpretation: from chart above it shows that GSM is more preferred from because of its aspects of the services. Where CDMA is preferred because of its call rate. 12 Q5) How satisfied are you with your choice of GSM/CDMA technology? Brand GSM CDMA Very satisfied 35 20 satisfied 60 30 Neutral 0 15 issatisfied 0 0 60 50 40 30 20 10 0 very satisfied satisfied Neutral dissatisfied GSM CDMA Interpretation: Above data analysis shows that the satisfaction rate of technology is leaded by GSM as not a single user of service is neutral or dissatisfy. In other hand CDMA seems to be good satisfied with zero dissatisfies but there are around 15 respondents who are neutral. 13 Conclusion As per my analysis I noti ced that the main factors that makes GSM technology more preferred are the mobile choice of handset and the quality of service regardless the range of coverage and the price rate. Other thing I noticed that are the mobile choice of handset and the value of service has a strong relationship Conclusion of the topic is that maturity of customers is using GSM technology because of its good network roaming availability and quality of services and the wide choice of handset. Mostly customers have considered GSM is one of the best services provided in Yemen because other factors and efficient services. ? Time Schedule 15th February, 2012 Data Collection Problem Statement Objectives Literature Review Methodology Whole report 30th February , 2012 13th March, 20th March, 2012 2012 1 April, 2012 ? ? ? ? 14 ? References 1. 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